ABSTRACT
This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban.
The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a nation.
The survey method was for collecting a through the questionnaire distribution to married couples in Enugu urban. Simple random was employed in selection of 150 families 30 from each five zones (New haven, Trans Ekulu, GRA, Uwani/Achara lay out, Ogui/independence lay out, Abakpa/Emene).
The research dwelt on ascertaining the effect of mass media campaign on family planning on the basis of how well so far. Simple, percentages was applied in presenting and analyzing the data which was the parameter used in validating the your hypothesis given which proved inter alias that mass media campaign on family has significant effect on birth control secondly, that people with education are more susceptible to family planning adoption and thirdly that high percentage of people ran to family planning adoption due to the present economic crunch and fourthly, that people of high economic status respond more to family planning message.
TABLE OF CONTENTS
TITLE PAGEI
APPROVAL PAGEII
DEDICATIONIII
ACKNOWLEDGEMENTIV
ABSTRACTVI
TABLE OF CONTENTVII
LIST OF TABLEX
CHAPTER ONE
1.0INTRODUCTION1
1.1BACKGROUND OF THE STUDY1
1.2STATEMENT OF RESEARCH PROBLEMS4
1.3OBJECTIVES OF THE STUDY5
1.4SIGNIFICANCE OF THE STUDY5
1.5RESEARCH QUESTIONS6
1.6RESEARCH HYPOTHESIS 7
1.7CONCEPTUAL AND
OPERATIONAL DEFINITIONS8
1.8ASSUMPTION8
1.9LIMITATION8
REFERENCES10
CHAPTER TWO
2.0REVIEW OF LITERATURE11
2.1SOURCES OF LITERATURE11
2.2THEORETICAL FRAMEWORK12
2.3THE REVIEW12
2.4FACTORS INTERCEPTING
2.5MEDIA CAMPAIGNS19
2.6MEDIA EFFECTS ON
PEOPLE (AUDIENCE)26
2.7SUMMARY OF LITERATURE REVIEW28
REFERENCES30
CHAPTER THREE
3.0RESEARCH METHOD31
3.1RESEARCH DESIGN31
3.2RESEARCH SAMPLE33
3.3RESEARCH SAMPLE33
3.4MEASURING INSTRUMENT
3.5DATA COLLECTION33
3.6METHOD OF DATA ANALYSIS34
3.7EXPECTED RESULTS
CHAPTER FOUR
4.0DATA ANALYSIS AND RESULTS36
4.1DATA ANALYSIS36
4.2RESULTS44
4.3DISCUSSION45
CHAPTER FIVE
5.0SUMMARY AND RECOMMENDATIONS51
5.1SUMMARY51
5.2RECOMMENDATIONS53
REFERENCES55
BIBLIOGRAPHY56
APPENDICES
